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BREAK THE ICE ON A CONVERSATION ABOUT TREATING FROWN LINES AND FEAR OF THE FROZEN LOOK

“People aren’t talking about it openly, so they don’t have the opportunity to learn about all their options for treating frown lines, including Dysport®, which is a great choice for many people interested in looking their best, with natural-looking results.”

74% of Women and Men Would Be More Interested in Treatment If Results Looked Natural, According to New Survey

FORT WORTH, Texas – April 12, 2016 – Despite injectable treatments like Dysport®* (abobotulinumtoxinA) and professional techniques that enable natural- looking results, concerns and misperceptions are still holding women and men back from treating frown lines between the eyebrows. Despite reporting that a person with frown lines between the eyebrows looks stressed (39%), old (36%) and even angry (24%) and many realizing their face looks older than they feel, few are taking action to learn about treatment options that have natural-looking results. Less than 40% of Americans said they would be comfortable talking about their interest in treatment with a healthcare specialist.

The survey also showed digital technology has transformed Americans’ perceptions of facial aging. More than 70% of respondents report the use of technology made them realize their face looks older than they feel. For many, these digital wake-up calls – seeing themselves in selfies (43%), tagged photos (33%) on social media or “Throwback Thursday” posts (33%) – make it hard to ignore their frown lines. Of the individuals polled in the Break the Ice survey, a majority (64%) have noticed frown lines between their eyebrows as they age, first seeing these lines on average at age 34.

Additionally, 77% reported noticing frown lines on others, such as their friends, family members and coworkers. A surprising 74% reported thinking about their face looking older one or more days a week. Men and women are more aware of their frown lines when they catch a glimpse of themselves in the mirror (70%) and get ready in the morning (56%). “Knowing that so many people worry every week about their frown lines between the eyebrows, but that so few are comfortable discussing treatment options – even with a healthcare specialist like myself – is unfortunate,” said Dr. Paul Jarrod Frank, a dermatologist in New York City. “No one should have frown lines that bother them when an injectable treatment option like Dysport® can provide natural-looking results.”